Banner Records was a United States based dime store record label manufactured between 1922 and 1935. It was created primarily for the S.S. Kresge Company, though it was employed as a general purpose budget label in other discount stores as well.
Banner Records was launched in January 1922 as the flagship label of the Regal (3) catalogs were virtually identical, although couplings and pseudonyms often differed. At the beginning, Banner concentrated on popular dance hits, though it also recorded comic selections, semi-classical music and a small number of country and blues records. Although introduced as a 50¢ record, Banner records were reduced to 35¢ each (or 3 for $1) in September, 1925, in keeping with other Plaza labels.
Rights to the Banner trademark ed from the American Record Corporation in 1929. ARC continued to produce the Banner label as one of its main dime-store brands for several years, but discontinued the label at the end of 1935.
